Reflections on founding a company

Team at UniteLabs before the Corona-Times

Don’t start

If you need inspiring words, don’t do it — Elon Musk

Are you ready?

  • You are a customer of a solution, or you could be one in the near future
  • You had a job and worked in the customer environment
  • You work on projects with potential customers where you learn about the problems

The Work

Source: Paul Graham via


Photo by Austin Distel on Unsplash

Lean Startups

The best minds of my generation are thinking about how to make people click ads. That sucks. — Jeff Hammerbacher

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. — Steve Jobs





Professional profile:

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

I Run a Successful Tech Business, and I Push Against Exponential Growth

Raising Startup Investment: Finding Right Investors & Alternative Fundings

Meet The Disruptors: Tom Allason Of Residently On The Three Things You Need To Shake Up Your…

Female Disruptors: How Alexandra Connell of Pluma is shaking up the coaching industry

Entrepreneurs mindset to navigate feedback loops effectively

Commando Courses for startup founders!

How backpacking improves your entrepreneurial skills

Two Steps Forward, One Step Back

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Maximilian Schulz

Maximilian Schulz

Professional profile:

More from Medium

Feature Friday #7: ESOP Management

Feature Friday #7: ESOP Management

10 important Lessons from working with Startups

How to choose your startup co-founder titles? | CEO, CFO, COO etc.

Death by scaling